It's true that some locations will always sell. But even the best location for condo and single family home listings these days
needs to show well for a reasonably fast sale or for top dollar. Unless you'd like to give your place away.
Here's a little before and after on a recent listing of mine on the Chicago lakefront. I asked for a budget and went to work:
The living room when I first went over.
The living room after using the same camera:
The living room after with professional photography:
I provided decor after the renovation.
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