Thursday, February 17, 2011

A moratorium on "Stunning": Realtor listing hyperbole


From time to time we take a shot at our industry because, well... we just can't take our own people some times.





Today, I call for a moratorium on the word "stunning" in any Chicago Realtor home listing remarks. Unless of course, my client and I are physically paralyzed by the beauty, elegance and grace of your Lake View two bedroom, one bath condo with granite counter tops. Oh, and the $500.00 monthly assessment.




1 comment:

Joe Zekas said...

That's a pretty stunning request, Eric.

My nomination for most overused Realtor word is "elegant." See

http://www.youtube.com/watch?v=oxzI2c3NK28